Yokohama Launches ADVAN Sport EV A/S

Langley, BC (Nov 17, 2023) – To kick off 2024, Yokohama Tire (Canada) Inc. will launch its first ever ultra-high-performance all-season tire designed specifically for electric vehicles (EVs), the ADVAN Sport® EV A/S, which last week had its world debut.

The ADVAN Sport EV A/S will be offered in 9 sizes to fit 18 to 20 inch rims, and officially goes on sale January 1, 2024. It is the first tire to carry the new E+ badge, signifying that it is compatible with electric vehicles and fulfil the unique set of requirements of EVs.

“Not only does the ADVAN Sport EV offer the longevity EV drivers want, but it will also wow them with surprise handling attributes,” said Diana Colosimo, Brand Development Manager for Yokohama Tire (Canada) Inc. “Its long, reliable treadwear is not a common trait of EV-specific tires, and then there is the sharp steering response and the powerful braking characteristics associated with performance tires.”

Among the ADVAN Sport EV benefits are:

- Long, reliable tread life with even treadwear, assured by the refined contact area, which equalizes the pressure distribution across the contact patch in high-torque EV applications.

- Optimized ride quality achieved through maximized sidewall construction that enhances sidewall stiffness to produce responsive handling characteristics, as well as a smoother ride.

-- Outstanding all-season grip from the new all-season compound, which utilizes more silica and a proprietary mixing process to dramatically improve mileage and snow performance while keeping the reliable dry handling of the original ADVAN Sport® A/S+.

-- Superior handling attained by the performance shoulder that features extra large outside shoulder blocks to enhance cornering.

And for added ownership value and peace of mind, the ADVAN Sport EV will also be backed by Yokohama Canada’s 60-day satisfaction guarantee and a 100,000-km limited treadwear warranty.